There are millions of websites on the internet. Some good. Some not so. And all competing for attention. It’s a busy world online. So, the last thing you want is for the candidates you’ve driven to your site to leave without getting a true picture of your organisation and opportunity. Or worse still, leave without having read anything. Remember, it only takes one click for someone to leave your site!
If you want to foster a reputation as a great place to work, your website needs to reflect your employer brand. This way, it can form a fundamental part of your attraction strategy. We can work closely with you to deliver this in two distinct ways:
Bespoke Careers Websites
By building and managing this type of site for you, we can help a candidate get a genuine impression of who your company is and what it stands for long before they join you. We can also talk in greater detail about all the ‘what’s in it for me’ information candidates love. This makes careers websites vital to any recruiting business. After all, people are as important to a brand as any product, service or logo. And bespoke careers websites helps ensure they become important brand ambassadors.
Whether you want a brochure-style or full-blown website with ATS functionality, we have the design, programming and copywriting expertise to make it happen.
Microsites
The average reader scans a print recruitment advert for only one and a half second. If you don’t grab their attention straightaway, you’ll not get your message across at all. One sure-fire way to lose your audience is to cram your advert full of words. A microsite stops the risk of this happening dead in its tracks. A wordy press ad is replaced by a small one written and designed to entice the reader to learn more by visiting the microsite.
By building and managing this type of site for you, we can give a candidate a true picture of the role and your organisation. The look, feel, tone of voice, everything is created in line with your brand. Leaving the candidate with a genuine reason to believe and apply.
